Ebook Storynomics: Story-Driven Marketing in the Post-Advertising World, by Tom Gerace
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Storynomics: Story-Driven Marketing in the Post-Advertising World, by Tom Gerace
Ebook Storynomics: Story-Driven Marketing in the Post-Advertising World, by Tom Gerace
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Review
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 13.3px Times; color: #000000; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 15.0px; font: 13.3px Times; color: #000000; -webkit-text-stroke: #000000; min-height: 16.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 14.0px; font: 12.0px 'Helvetica Neue'; color: #454545; -webkit-text-stroke: #454545} span.s1 {font-kerning: none} PRAISE FOR STORYNOMICS AND ROBERT MCKEE"Essential reading for any company looking to build a loyal audience through great storytelling."― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Simon Mulcahy, Chief Marketing Officer, Salesforce p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} "Storynomics should be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling."― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott International p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} "We have worked with Robert McKee for over five years and his Storynomics techniques have opened the door to our innovation and growth. A must read!"― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Robert J. DeKoch, President & COO, The BOLDT Company p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} "If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it."― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Brian Moody, Executive Editor, Autotrader p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} "Some look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences. Storynomics is written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences."― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Pat Partridge, Chief Marketing Officer, Western Governors University p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} "McKee is the world's best-known and most respected lecturer of Storytelling Arts."― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Wall Street Journal p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} "McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology."― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Eduardo Arteaga, AVP of Digital Marketing, US Bancorp p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} "Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers. Storynomics provides a blueprint marketing strategy that helps you connect to your audience in a meaningful way."― p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Jessica Snavely, Director Performance Marketing, Automattic
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About the Author
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} Robert McKee, a Fulbright Scholar, member of the Hollywood Hall of Fame, and winner of a Moving Image Book Award, is the world's most sought-after lecturer on the art of story. His articles and interviews have appeared in many newspapers and magazines around the globe, including The New Yorker, Vanity Fair, New York Times, Washington Post, Figaro, Sueddeutsche Zeitung, Harvard Business Review, Wall Street Journal, Guardian, and Fast Company. He has also been featured on CBS and CNN.Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades.
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Product details
Hardcover: 272 pages
Publisher: Twelve (March 20, 2018)
Language: English
ISBN-10: 1538727935
ISBN-13: 978-1538727935
Product Dimensions:
6.5 x 1 x 9.2 inches
Shipping Weight: 15.8 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
27 customer reviews
Amazon Best Sellers Rank:
#83,912 in Books (See Top 100 in Books)
I bought new shoes the other day. It was from a brand I had never heard of. There weren’t any major features or disruptive technology that differentiated them from the global brands. And the price point was pretty much the same. But still the consumer in me purchased them. And then the marketer in me went to work dissecting why.Simply put, the brand brought me on a journey. It wasn’t a catchy slogan, a memorable logo, or hyper targeted ads – it was storytelling. We all know a good story when we hear, watch, or read it. But creating that effective story is another thing.In Storynomics, Gerace and McKee provide the framework and process to make us all great storytellers. They set the stage for the future of marketing and teach the reader how to chart their own course. Their writing style is engaging and inspiring. Similar books I’ve read conveyed lofty goals and stories of others success but with no way to achieving those goals within your own organization. It’s clear to the reader both writers have the expertise and proven experience putting these methods to work. They aren’t just observing a trend from the outside, they are driving this approach from the inside. You’ll find yourself highlighting actionable tactics and information throughout the book. And you’ll likely do as I did and buy copies for your entire team. I’m certain this will be part of MBA programs as marketers grapple with the shifts within the market and our need to reconnect with our customers as humans instead of the data points we view them as today.
I had the pleasure of attending a Storynomics seminar with Tom Gerace and Robert McKee a few months ago. My only complaint is that I could not take notes quickly enough to keep up with all the information they delivered that day. Thankfully, this book solves that problem.Before diving into the craft of compelling storytelling, the authors address my inner skeptic by time-traveling to establish how we got here, proving (in multiple ways) the sheer cognitive power of story, and describing what – exactly – a story is NOT.Next comes the good stuff. McKee & Gerace walk us through the eight vital stages of story design. We learn why every element is crucial, what each one can do for an audience, and how to supercharge the individual stages for maximum emotional connection.Finally, what we've all come for: examples of what the Excalibur of Story can do in the hands of a chief marketing officer. Our tour guides complete their explanation by speaking to metrics and measurements most marketers must themselves explain when advocating for their own brand’s storytelling.Overall, it’s an entertaining story itself, a handy desktop reference piece, and an awesome business gift for colleagues.
Storytellers if all stripes, including novelists, playwrights, screen writers, this is possibly the very best book on storytelling ever written. A bold claim, to be sure, and McKee’s book “Story†is already considered a must-have, but this later work leaves the former in the dust. Perhaps the focus on storytelling for marketing purposes helps the authors clarify their points, but I suspect that the influence of Thomas Gerace has helped to tighten McKee’s focus as well. That the book has a bias about marketing is no doubt useful to its intended audience, but don’t be fooled by the cover! This book is for WRITERS! It never gets old nor overwhelms the most important and interesting codes of crafting and telling good stories, and there are many examples from movie scripts to bolster its arguments. If you’re a writer in the pursuit of a better understanding of storytelling, and you can’t take another recycled Hero’s Journey treatise, and most of even the “best†books on the subject leave you wondering why it’s still not clear...welcome home. This is your book!
Just really well done! I'm in the "ideas" industry, so I'm probably not the target market for these authors. And yet, I still learned a great deal about to market my own books, articles, lectures, as well as how to frame them. Very valuable and practical stuff!
Highly recommend. I found the book’s approach to a quickly changing world of marketing and advertising enlightening and motivating. The book delves deeply into the mechanics of what makes a compelling story and explores the challenges facing brands as consumers became savvier about avoiding traditional ads. The book features real-world examples of companies that harnessed the power of storytelling to build brand loyalty. I also like the helpful metrics as well as suggestions and guidelines for introducing a storytelling mindset into your business, whether it be a one-person shop (like mine) or a large corporation.Fans of McKee know him as the guru of storytelling and scriptwriting and in his popular seminars, he has coached many people who have gone on to incredible success in Hollywood, literary worlds, and long-form television. His knowledge and love of the power of good storytelling shine through in the detail he provides. Gerace, a successful CEO, brings fresh real-world perspective in making story work in business and helping other corporate clients do the same.I found this book incredibly valuable in focusing my attention on and providing tools for creating high-quality, fruitful interactions with readers, clients, and customers. It’s a valuable resource and would make a great gift, too.
Great storytelling is the best way to break through all of the digital noise we are increasingly bombarded with. So many articles and books highlight the importance of impactful stories, but fail to provide the “how-to†process. Storynomics offers a detailed roadmap for successful marketing the 21st century. This book is an essential execution tool for every member of our marketing team.
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