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, by Keith R. McFarland
Download Ebook , by Keith R. McFarland
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Product details
File Size: 1965 KB
Print Length: 288 pages
Publisher: Crown Business; 1st edition (January 15, 2008)
Publication Date: January 15, 2008
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0010SIPLW
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Jim Collins "Good to Great" is a classic book reporting the research findings on the qualities and actions a company needs in order to go from being just "good" to becoming "great."The challenge to a reader of the book is how does a small company, without the resources, legacy and positioning of the Fortune 500 companies Collins researched, go from good to great, go from being a small entrepreneurial company in the markets it serves to being a powerhouse in its markets, achieving sustainable, significant profitable growth?McFarland's book has the answers, providing principles and examples of how certain Inc. 500 companies breakthrough their entrepreneurial status to become formidable organizations while their Inc. 500 counterparts failed to make the breakthrough. A wealth of practical, logical and doable principles/secrets on how to and what not to do to make the breakthrough.I've now added The Breakthrough Company to The E-Myth as must-read books I recommend to clients and business associates for any company seeking to go from small to great.
The authors do a great job of bringing the almost ethereal ideals of Good to Great, a stalwart business book, and translate it for companies that operate on a more human scale. The companies they profile aren't dissimilar to the thousands of small and medium-sized business dotting our communities across the country. They write in a very approachable style, avoiding research jargon and academic vernacular. I strongly recommend this book for anyone leading a business of any size. It's a great practical tool for just about any industry.
This is a wonderful piece of work - as author Keith McFarland puts it, a reprise of JIm Collins's "Good to Great" for entrepreneurial companies. Last month I gave two weekend seminars based on this book to groups of entreprenurs the size of many of the companies in McFarland's study in their early stages (with McFarland's permission) and both were great hits. This is essential reading for any entrepreneur who wants to take their company through breakthrough to become a significant enterprise.Sandy McMahon, President, Executive Forums of Silicon Valley
The Breakthrough Companies author really helps the personal who is trying to get their struggling organization to change and why it should change. It is hard to discribe or being specific on what you might get out of this book, as their are some many areas that are addressed.My organization has used this book with their clients to aid them in some part of disfunction, that they may preceive that they have. We actually hired their organization as consultants to review our group. I would put this book right up there with "Good to Great", when it comes to a good read.
As a serial entrepreneur, I've struggled with the question of how to take a moderately successful company to the next level. The skill tool chest needed is somewhat different, but most of the concepts in this fine book are applicable to any business leader at any stage in his or her career. Including my new start up company, The Write Thought (Here's a link to one of our products: Show Don't Tell: A Writer's Guide (Classic Wisdom on Writing)). Read The Breakthrough Company, or listen to it as I did, and have your direct reports read it or listen to it. Then meet with them and see if you can identify any "insultants" on your team. Don't know the term "insultants"? Read the book.
You can think of this as the replacement book for Jim Collins' Good to Great. As a 20 yr business-owner, I could relate to everything contained in the book. I loved the chapter on crowning the organization. It's so true that many leaders/owners run their business as a job for themselves or for their family with no intention of it growing beyond that. I think that is really short-sighted. I also loved the chapter on insultants, or internal consultants. How few good leaders exist that are willing to hear what they need to hear, but don't want to hear. Frankly, I'm tired of primadonna business owners who make their staff walk on eggshells to accommodate their rage-a-hol (that's like being addicted to rage). These poor leaders think that the way to get things done or to motivate people is to throw hissy fits, get all emotional, yell and scream, and generally act like 4 yr olds. It's just pathetic. They are the ones most in need of insultants. I'm sure no one is willing to give them the corrective feedback they need because they have sent out signals specifying that they would hang anyone who attempted to provide them feedback.I think this book should also be mandatory reading for any MBA students. There is a clear delineation between companies who are really truly successful and those that make money in spite of their own idiocy. Successful companies have similar attributes, and these should be strived for and the value systems promoted.Another thing that really stuck out for me is how good businesses have a great system for taking and using customer feedback. I deal with 100+ companies in my business, and I can attest to the detriment of most of these companies for not taking and using customer feedback. In marketing management terms, you can think of these as your MVC or most valuable customers, the ones who are willing to help you find solutions to your problems! Yes, relish and reward these customers. Don't ignore them.
This is a great book that I've recommended to various entrepreneurs. If you have plans of growing your business to the highest level this is a must read! It will help you understand the different phases and why so few companies actually Breakthrough!
Great book. Highly recommended. Especially if you call on customers that this book is based around.
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